How is your online marketing campaign coming along so far? Have you been nursing the bruises of frustration (not to mention humiliation) of being constantly outclassed, outpaced, and thereby outranked by most of your competitors? Suspend that meltdown or site shutdown as there is still hope in elevating your online presence above everyone else. Perhaps you can still benefit from these nuggets of wisdom shared by some of the leading sense is of online marketing. And if you commit to practicing these battle-tested guidelines, you may find just find yourself on top of the search engine heap.

online markting

It all begins with changing the way you look at the game. You don’t have to aim at taking down everyone at once by peppering your site with all sorts of keywords to get noticed. Learn to peel off the layers by choosing realistic keywords that will put you out there. Determine the dominant keywords that are used by SMEs by analyzing the search results pages or SERPS. If a certain keyword you’re currently using or planning to use has become proprietary to a big brand, drop it now and find some other relevant keyword.

After you’ve done your SERP homework, you will have a clearer picture of who your key competitors are. You can use Mozbar to find out about the ranking information of these pages so you can compare them to your own. If you find that they are at a rank that’s considerably higher than yours, it would be best for you to defer the battle with them for another day. At this point, it would be wiser to match up with other sites that are easier to go up against.

From here, analyze their on-page SEO.

Check how they use their keywords in various parts of their site like their title and alt tags, their headings, and their URLs. If they’re not doing this, then you’ve already exploited a weakness that you can use to your advantage.

on-page SEO

You may have probably heard this one already when you were just starting to build your site, but truly, the experts at SEOExplode you can go through their site they say link building is everything. Find out where your competitors are linked and explore how you can get the same links to these sites or better. But don’t stop there. There’s more to this if you want to bet your competition and stay ahead. For instance, you can get high-quality links from recognized sites such as CNN, Forbes, or Huffington Post when you respond to queries from Help-A-Reporter or HARO.

If you’ve been scrimping on words for your site, you may also want to change that attitude. Here’s a fact: longer content helps make for better ranking. Start getting used to 1200 words or more for your content especially if you know that your competition is logging in less than that in terms of word count. Write more extensive content tackling various angles of a topic. By doing so, you can target the same keywords woven strategically in long-tail phrases. If your topic brims with plenty of useful information, it then becomes a go-to site for online readers, including bloggers and journalists, who can also give you helpful links.

Push the reach of your content by utilizing social media. It would be good to note, however, that Google does not really count FB Likes and Shares and Twitter Tweets and Retweets for their ranking factors. It is the indirect effect of social media that you should be able to maximize. If your content is relevant enough to your target audience, the more they would want to share it. And with more people seeing it, the more links you will naturally attract.

While doing your own social media promotion, it would also be good to check what your competitors are doing here. Investigate which media platforms they’re using and evaluate their performance. What should be of prime interest to you is finding out if they have a presence in sites where their target audiences are supposed to be hanging out. If they have, are they engaging their audience enough or not at all? Are they taking advantage of a popular niche hashtag? Try to discover all the weak spots in their social media campaigns and use this decisively against them.

Your target audience would want nothing more than to see how sincere and how genuinely connected you are to them. You can make these intentions known by building a community on your website and on social media where you can regularly engage readers. This also provides a good barometer regarding your audience likes and dislikes that can help shape the course of your online business.

Building a community may not automatically raise your rankings by outclawing your competition for every keyword. It builds trust and makes you the respected authority in your field. It will improve your bottom line because people are going to want to buy from you even if you’re not outranking your competition. A growing community together with excellent optimization will help you outclass and outlast your competition.