That’s what every webmaster and internet marketer will tell you on the subject of improving your business website so it attracts more readers. In fact, the entire backbone of any effective SEO strategy starts with building high quality content.
The methods on how you can serve quality content to visitors of your page are very diverse that there’s not one single rule when it comes to its creation. Whatever method used, basic guidelines should be kept in mind so as to help your site maintain a high rank in search engines (the main purpose of SEO).
Optimize for users, not for search engines
While the main goal of SEO is to get a high search engine rank, focusing on this aspect alone for your content is going to hurt you even more. The general idea is very simple: Focus on what the readers want. While putting the proper keywords on specific tags and such is helpful in SEO, make sure that they’re used in a manner that’s visually appealing to the reader. To this end, the importance of proper grammar in every piece of content you provide, especially when doing text articles, simply can’t be stressed enough. Remember, user traffic is also part of the search engine algorithm, so the more readers come to your website (and return to it), the better your ranks will be in search engine results.
Invest your time in keyword research
Creating content fit for SEO also requires a thorough research on the relevant keywords. Keywords are basically what a user types in a search engine whenever they’re looking for something. By making note of all the keywords that aren’t just relevant to your brand, but also what the users commonly search, you’ll be able to build an effective content based around those keywords.
Create a blog alongside your product page
Simply creating a product page isn’t enough. In today’s internet marketing trend, aside from a product page, a blog which is written by the business owner himself is now deemed as a requirement. The main benefit of having a blog is flexibility. Virtually any kind of SEO content can be posted on it, and it’s this flexibility that makes the readers feel that they’re more connected to the business owners on a personal level. A blog with high quality content can also attract more backlinks than product pages can, which builds more authority for your site as a whole and contributes to the overall SEO effort.
Optimizing non-text content for search engines
While videos and images are more interactive and visually appealing to readers, as opposed to text-only content, the main drawback of these is that they aren’t SEO-friendly since search engine crawlers can’t detect the presence of non-text content as of yet.
To solve this, proper optimization of the non-text content is required. This is done by using the relevant keywords in the proper places, like the supporting text, the filenames themselves (for images and other self-hosted content), and most importantly, in the title tags. It also helps if your video content is hosted externally on a reputable site like YouTube, so as to boost your SEO efforts even further.
Always keep it fresh
Keeping your site updated with new content at regular periods of time is a mandatory method to keep the traffic moving. It is natural for readers to always want something new, and if your site isn’t updated, then even the most loyal visitors will eventually leave. There is no standard requirement on how often you should update, but at least, you should update a few times every month, and avoid doing it every day.
Keep track of the results
Finally, always analyze the progress of any content that you make, keeping track of several statistics like number of shares, links, views, and for social media and blogs, comments and “Likes”. That way, you’ll be able to determine which content strategy is working for your SEO efforts and which isn’t, thus allowing you to tailor your overall SEO campaign for any needed improvements.